Joe Soldano is president and CEO of Franklin Marketing Solutions. Since founding the company 10 years ago, he has grown the business from print production, based in the Greater Cincinnati area, to a full service marketing advertising agency providing turnkey solutions for difficult projects. Joe modeled the company after Benjamin Franklin who stands for integrity, honesty and the 13 virtues. He believes that success in any business is built on a marketing plan committed to customer value.

Joe is an active member of the Cincinnati Rotary Club, the fifth largest chapter in the US. Joe serves as chair of the Golden Galaxy Awards, in the art category, recognizing outstanding local high school students for their accomplishments and community involvement.

Joe is also involved with the Greater Cincinnati Cancer Survivors sponsored by the American Cancer Society. A survivor of Testicular Cancer, Joe found inspiration in a recent cancer survivor triumph.

After surviving a battle for his life with testicular cancer, Lance Armstrong, 2 time winner of the Tour de France, crossed the finish line and told the press, while choking back his tears, "I would just like to say one thing. If you ever get a second chance in life for something, you've got to go all the way."

Because of the impact associations have on advancing America, Joe's passion is embracing and helping associations in "going all the way" with making their marketing efforts more effective.

Joe resides with his wife, Ann, two daughters, Ashley age 7, Marella age 3, and his father Mike in Taylor Mill, Kentucky.